BRAND IDENTITY

A brand identity that means something - and works everywhere it appears.

OUR APPROACH

A strong brand identity starts long before the logo. It starts with understanding what your business actually stands for - your values, your audience, your positioning, and the feeling you want to create. Everything visual follows from that.

  • We design brand identities for boutique hospitality, property and lifestyle businesses across Edinburgh and Scotland - and we approach every project the same way: strategy first, aesthetics second. The result is an identity that doesn’t just look the part, it holds up everywhere it appears: on a sign above your door, a menu on a table, a website on a phone, a uniform on your team.

    Because a brand identity isn’t a logo. It’s a complete visual and verbal language - one that communicates clearly, consistently, and compellingly at every touchpoint.

NORTH FOLD

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Laptop on a cushioned sofa displaying a website for Northwood House, a historic building, with sunlight casting shadows.

NORTHWOOD HOUSE 1880

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Motivational images of a person with a bent over posture and a person with a fit physique, with text saying "Recover Stronger" and a logo for Stretch Bar.

STRETCH BAR

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Person holding a smartphone browsing a website for auction rooms in Edinburgh, showing an interior image of a room with a checkered floor.

THE AUCTION ROOMS

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Set of branded stationery items, including a photograph of a cityscape with tall buildings at sunset, business cards, envelopes, and letterhead, all with the 'Kingsford Group' logo and consistent color scheme.

KINGSFORD GROUP

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Exterior view of a large beige residential building with multiple windows, a staircase, and parked car, under a clear sky.

ORIGIN HOMES

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Decorative pillow with a quote on a burnt orange couch, with a white lamp in the background.

KINGSFORD RESIDENCE

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KUMBATIA

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A living room with a beige sectional sofa, cushions, sheer curtains, a glass coffee table, and a small side table with a dark decorative object.

STUDIO HEIM

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Screenshots of a website for a coworking space called 'MOTA,' featuring images of people working and collaborating in modern office environments, with sections about workspace solutions, locations, partnerships, and a contact form.

MOTA SPACES

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Smartphone screen displaying social media post for exploreinvernorth, with text about Highland foraging retreat in Scotland, and an image of a Highland cow.

INVERNORTH

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A field of yellow wildflowers with some white flowers, and the text "Anderson Wade Design" overlayed in the center.

ANDERSON WADE DESIGN

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Interior of a modern living room with large windows showing trees outside, a dining table with chairs, a large pendant light, and artwork on the walls. The logo and text overlay indicate it is Mayleaf House, a luxury home in West London.

MAYLEAF HOUSE

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Aerial view of rugged coastline with cliffs and a small building, text overlay says 'Calan'. Adjacent to it, a flyer features a person fishing on a boat and information about a seafood fine dining event.

CUAN

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KINGSFORD OFFICE

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WHAT WE DO

  • Positioning, audience clarity, and the story your brand needs to tell.

  • Logo design, colour palette, typography, and graphic language.

  • A practical document your whole team can use consistently.

  • Tone of voice, naming, and messaging frameworks.

  • Menus, signage, stationery, packaging, and print design.

  • Ensuring your identity translates coherently into your physical environment.

AN IDENTITY BUILT TO LAST

We don’t design identities that date quickly or require constant refreshing. We build them to last - rooted in what your business genuinely is, not what’s trending on design blogs.

  • That means every brand we create can grow with your business: flexible enough to work across new formats, new channels, and new spaces as you scale, but distinctive enough to be unmistakably yours from day one.

    And because we work across brand and interior design, we’re always thinking about how your identity will translate into a physical space - not just how it looks on screen. That joined-up thinking is something you won’t get from a brand-only studio.

    When brand and space are designed together, the result is something you can’t quite put your finger on - but you notice immediately when it’s missing.

A boardroom with a dark table and beige chairs, blue walls, a built-in wooden cabinet with books and decor, a large abstract painting on the wall, and a ceiling with ornate crown molding.

Ready to build a brand identity that actually works?

Whether you’re starting from scratch, outgrowing an existing identity, or repositioning for a new chapter - get in touch and tell us where you are. We’ll be honest about how we can help.

START YOUR BRAND IDENTITY  PROJECT