We were brought on to lead the brand from the ground up, from naming and strategy through to brand identity, digital assets, print collateral, and website design. The goal was to create a brand that would communicate Origin’s values with clarity and confidence, standing apart in a competitive property landscape.

The visual identity centres around a bespoke icon inspired by the 'point of origin' symbol, a subtle yet powerful nod to new beginnings and purposeful foundations. A flexible grid system extends this concept, bringing structure, rhythm and meaning across the wider brand language, from layouts and signage to digital and social assets.

The result is a refined, minimal brand system that balances warmth with clarity. Paired with curated typography and a grounded colour palette, Origin’s identity now reflects the attention to detail found in their homes, offering cohesion, memorability and depth across every touchpoint.

This comprehensive identity lays the groundwork for Origin’s next chapter, supporting everything from marketing materials and investor communications to digital storytelling and future campaigns.