Modern reception area with beige reclining chair, backlit sign on wall and a woman in workout attire entering from the hallway.

Stretch Bar

Stretch Bar is a pioneering sports recovery studio in Perth that bridges the gap between performance, wellbeing, and design. Created to offer a science-backed recovery experience with a deeply considered hospitality mindset, the space blends Nordic, moody interiors with functional flow, providing an atmosphere that’s both grounding and elevated.

We were brought on to define a strong, distinctive identity and interior concept that would give Stretch Bar the impact of a flagship while working within tight constraints. Taking cues from Scandinavian restraint and wellness design principles, we introduced a material and spatial language that feels tactile, calming, and subtly energetic.

The interior takes cues from moody Nordic minimalism, using soft curves and textured limewash paint to soften hard edges and encourage a sense of flow. A natural, earthy palette of muted blues and stone taupes, natural stone, and matte black accents delivers a sense of grounded sophistication, while also supporting the brand's wellness ethos. Subtle lighting and thoughtful spatial planning reflect a focus on circadian rhythm and balance, ensuring the space feels intuitive and considered from every angle.

The brand identity mirrors the philosophy of the space. A sleek, modern logo and abstract iconography, symbolising flexibility, motion, and alignment, form the core of the visual system. Clean, minimalist typography paired with a palette of deep navy, taupe, and soft off-white evoke calm and professionalism, while bespoke icon sets and submarks extend seamlessly across signage, digital platforms, and merchandise. The result is a consistent, elevated experience at every touchpoint.

From the branding to the lighting design, every element of Stretch Bar was designed to flow, balancing strength and recovery in a space that feels simultaneously grounded and aspirational. The project stands as a unique fusion of brand, interiors, and wellness innovation, offering clients a visceral sense of calm the moment they walk through the door.

Minimalist navy Stretch Bar circular logo with curved lines on a taupe background.
Spa room with sauna, dark-colored walls, wooden shelves, and soft lighting.
Logo for Stretch Bar, a sports massage and recovery centre, featuring a stylised human figure with arms raised and curved lines.
Five minimalist line art icons of people in various stretch poses, with a navy dot head and simple navy lines on a light background.
Three panels featuring fitness-related images and text. The left shows a shirtless man with his head tilted back, backlit in low light; the middle contains the text "RECOVER STRONGER" and a logo for Stretch Bar. The right shows a close-up of a woman's toned back in workout attire, with the same motivational text.
Close-up of a person holding a beige tote bag with the words 'STRETCH BAR' and a circular logo printed on it, wearing a white shirt.
A woman walking barefoot in a dimly lit room with dark walls, beige floor, and a modern shower area with navy tiles.
Collage of interior design plans, mood boards, furniture schedules, and photos of a modern, dimly-lit reception area with a woman walking through and another behind the counter.
Promotional poster for a stretch bar featuring a young woman in workout attire, sitting in a stretching position with a neutral expression, set against a dark abstract background with the words 'Stretch Bar' at the top and a logo at the bottom.

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