Stretch Bar

We were brought on to define a strong, distinctive identity and interior concept that would give Stretch Bar the impact of a flagship while working within tight constraints. Taking cues from Scandinavian restraint and wellness design principles, we introduced a material and spatial language that feels tactile, calming, and subtly energetic.

The interior takes cues from moody Nordic minimalism, using soft curves and textured limewash paint to soften hard edges and encourage a sense of flow. A natural, earthy palette of muted blues and stone taupes, natural stone, and matte black accents delivers a sense of grounded sophistication, while also supporting the brand's wellness ethos. Subtle lighting and thoughtful spatial planning reflect a focus on circadian rhythm and balance, ensuring the space feels intuitive and considered from every angle.

The brand identity mirrors the philosophy of the space. A sleek, modern logo and abstract iconography, symbolising flexibility, motion, and alignment, form the core of the visual system. Clean, minimalist typography paired with a palette of deep navy, taupe, and soft off-white evoke calm and professionalism, while bespoke icon sets and submarks extend seamlessly across signage, digital platforms, and merchandise. The result is a consistent, elevated experience at every touchpoint.

From the branding to the lighting design, every element of Stretch Bar was designed to flow, balancing strength and recovery in a space that feels simultaneously grounded and aspirational. The project stands as a unique fusion of brand, interiors, and wellness innovation, offering clients a visceral sense of calm the moment they walk through the door.